Summary
My name is Jessica López and I am a conceptual designer. I specialize in providing visual direction to adapt any project to the needs and desires of its target audience. Through extensive research of the franchise and target audience, I identify key elements to create effective engagement strategies. With a strong attention to detail and a deep understanding of design principles, I am committed to delivering high-quality results that exceed expectations.
Skills
Software proficiency
Experience
- CONCEPT DESIGNER at Skuld ConceptCIUDAD DE MEXICO, MexicoMay 2022 - Present
Ideation and brainstorming: Developing and exploring ideas for new products, characters, or brands.
Sketching and rendering: Creating preliminary sketches, and illustrations to bring concepts to life.
Research and analysis: Conducting market research and analyzing trends to ensure that concepts are relevant and appealing to the target audience.
Collaboration: Working closely with other members of the design team, to ensure that the final product is cohesive and meets client expectations.
Presentation and communication: Effectively presenting and communicating design concepts to clients and stakeholders through verbal, written, and visual means. Iteration and refinement: Continuously refining and improving design concepts based on feedback and testing to ensure they meet project requirements and exceed expectations.
Preparation of brief: Understand customer needs for their project
Create branding and corporate image redesign strategies that are consistent with the company's objectives and values. (logo, color palettes, typography, social media templates and other marketing materials)
Develop brand guidelines and standards that ensure visual and voice consistency in all communications and marketing materials.
Stay up-to-date on the latest trends and technologies in branding and design, and creatively and strategically apply them to improve the company's image.
Ensure that the company's image is effectively communicated to customers and that the desired impact is achieved.
Social media management - PRODUCTION ASSISTANT at DARKDUST STUDIOCIUDAD DE MEXICO, MexicoFebruary 2022 - May 2022
WIP Documentation.
Rational documents.
Target and trends research.
Mood boards and reference boards.
Environments and props concept creation.
Form language creation for concept implementation. Color palette definition.
Texture design.
Thumbnails creation and iterations.